What is a tag manager?
A tag manager is essentially a "container" tag that where you can place all other tags on your site
Hence, on your website, you will only have one singular piece of code. All other code (including Google Adwords, Google Analytics and third party tags) are managed from within Google Tag Manager
Therefore, all maintenance and management of your tags can be done independent of any IT/ development resource
How Marketery can help...
Google Tag Manager Implementation: full implementation instructions to your developers/IT team on how & where to implement Google Tag Manager on your site
Google Tag Manager Configuration: customised configuration of Google Tag Manager based on your business needs & measurement requirements
Google Tag Manager Testing: comprehensive testing on your Google Tag Manager setup to ensure data is accurately being sent & collected
Google Tag Manager Training: in-house training of Google Tag Manager to staff members to ensure they are skilled in the tool's use and capabilities
Google Tag Manager Audits: it is considered best practice to regularly review your Google Tag Manager container to ensure businesses are clear what data is being collected and who it is being shared with