Tag Management

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Tag Management

What is a tag manager?

  • A tag manager is essentially a "container" tag that where you can place all other tags on your site

  • Hence, on your website, you will only have one singular piece of code. All other code (including Google Adwords, Google Analytics and third-party tags) are managed from within Google Tag Manager

  • Therefore, all maintenance and management of your tags can be done independently of any IT/ development resource

Google Tag Manager

  • Google Tag Manager is a free, enterprise-level tag management system that allows for hassle-free tag management

  • It is considered best practice to implement Google tags such as Analytics, Adwords, Doubleclick and Firebase Analytics through Google Tag Manager

How Trackify can help...

  • Google Tag Manager Implementation - full implementation instructions to your developers/IT team on how & where to implement Google Tag Manager on your site

  • Google Tag Manager Configuration - customised configuration of Google Tag Manager based on your business needs & measurement requirements

  • Google Tag Manager Testing - comprehensive testing on your Google Tag Manager setup to ensure data is accurately being sent & collected

  • Google Tag Manager Training - in-house training of Google Tag Manager to staff members to ensure they are skilled in the tool's use and capabilities

  • Google Tag Manager Audits - it is considered best practice to regularly review your Google Tag Manager container to ensure businesses are clear what data is being collected and who it is being shared with